Services: wireless voice, messaging, and mobile internet
Customer base: 13 million active users
Peak throughput: 900k events per second
Average throughput: 400k+ events per second
Engines and processing modes:
The Client was using an off-the-shelf batch marketing platform and was considering the implementation of the real-time extension of the same platform. However, its real-time performance was way below expectations. The Client needed both very high throughput and the ability to analyse events in time windows. After the competitive evaluation, the real-time marketing decisioning algorithms were implemented with Nussknacker.